On a quiet street in Mayfair, a client steps into a discreet townhouse used only for select viewings. Nothing is rushed. A curator offers a brief nod of welcome. The rooms feel more like a private collection than a showroom, and the client moves through them with the quiet assurance that everything here has been considered for someone like them. Brands spend years refining this kind of atmosphere. Yet today, much of their relationship with affluent clients unfolds elsewhere,